Optm have embarked on a £500k digital transformation project to overhaul its internal infrastructure, as it sets its sights on £100m revenue by 2024.

The six‐month implementation of a comprehensive CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) platform – NetSuite – marks the company’s biggest investment in an internal system, in its 14‐year history.

Designed to revolutionise the company’s entire sales lifecycle – from enquiries and quoting, to fulfilment and delivery – the goal is to better leverage technology to streamline efficiencies and strengthen customer service levels, during the firm's next phase of growth. 

By linking into all partners EDI (Electronic Data Interchange) platforms, the result will be instant access to pricing, stock levels, and information on all product ranges, for immediate quotations and reduced lead times. 

This is a huge automation project for Optm, which will boost our productivity as a team and, crucially, enhance our service quality in a crowded market. Customers will be able to order better, thanks to access to our top 10 suppliers' products. – Simeon Banks, Head of Innovation

The robust NetSuite platform will be built, deployed and supported by CRM and ERP specialists, Nolan Business Solutions

Nolan Business Solutions are proud to have been selected to deliver this digital transformation project. We have been implementing Oracle NetSuite together with our eInteract SuiteApp for over 10 years and have significant expertise in the IT Reseller sector. eInteract has been designed specifically to solve the challenges of this fast-paced industry by integrating the supply chain into NetSuite through our partnership with Onetrail. I look forward to supporting Optm’s growth over the coming years  – Mark Hennessy, Managing Director, Nolan Business Solutions Plc.